Visit California
We established a vast content ecosystem to support this client’s Dream Big platform.
2015-PRESENT
WORK PERFORMED
Annual Travel Guides
California Now Podcast
Sponsored Digital Content
Social Media Content Creation
VisitCalifornia.com Newsroom
Email Marketing
Annual Travel Guides
Editorial Development • Photography • Managing Timelines • Copywriting/Proofreading • Design and Layout • Production (Printing and Shipping) • Digital Edition and Social Media Extensions • Web Content • Blogs • Podcast • Ad Sales • Marketing Support • Consulting Services • Consumer Insights/Research
2023
California Official Visitors’ Guide
2022
California Official Visitors’ Guide
2022
California Road Trips Guide
2021
California Road Trips Guide
California Road Trips Bookazine
DIGITAL
California Now Podcast
MTM conceived and produced California Now, a first-of-its-kind travel podcast following a former NPR host as he visits remarkable people and destinations throughout the Golden State.
DIGITAL
Sponsored Digital
Content
Kidifornia Wheel of Fun
This custom hub rooted in Parents.com features a spin-able Wheel of Fun with six distinct themes. Each theme represents a family travel category and prompts to explore more content within that travel category. Additional drivers direct traffic to the Kidifornia landing page on VisitCalifornia.com to provide the full scope of kid-friendly adventures across the state.
DIGITAL
Social Media Content Creation
The Dotdash Meredith Travel team creates content for Visit California's Facebook, Instagram, and Twitter channels.
DIGITAL
California 101 Video Series
Our video team built the series California 101 in direct response to SEO data. They answer the most-asked questions travelers have about California.
DIGITAL
VisitCalifornia.com Newsroom
Vacation inspiration starts right here. We create digital editorial content to educate and entertain prospective travelers about all California has in store.
DIGITAL
Email Marketing
We manage Visit California’s email marketing program, mailing over 215K+ US subscribers on a weekly basis.
