oUR CAPABILITIES
WE COMBINE rich storytelling WITH unprecedented reach.
Our team’s reach, expertise and consumer trust extend across every media platform, allowing us to build inspiring content coupled with effective marketing programs customized for each client’s goals.
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Our team has been creating the best in travel content since 1993, when we formed Meredith Travel and produced our first official travel guide on behalf of a state partner. Since then, we’ve grown into one of the nation’s leading creators of custom content for state tourism offices, CVBs and other DMOs. Our programs span media platforms and best-in-class copy, photography and design.
People Inc. Travel Content offers its partners access to the massive reach of People Inc., one of the industry’s leading media and content companies. But we operate as a boutique agency tapped into those resources, and our partners appreciate our thoughtful customer service on top of the products we produce.
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People Inc. Travel Content handles more than $20 million in travel advertising annually, including more than $6 million for state travel guides alone. For every project, we assemble a team of experienced ad professionals to oversee sales, from building sales materials (and relationships) to collecting creative, coordinating production, and processing credit approvals for invoicing. The result: start-to-finish turnkey service.
Our marketing capabilities extend far beyond the finished product. We offer services including polybagging travel guides with leading People Inc. titles, helping out partners reach new customers. We can harness the power of our local broadcast stations, putting a partner’s message into targeted homes, and offer access to People Inc.’s unmatched first-part data and insights.
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For all content projects, color correction and image retouching happens within our full-service People Inc. Content Center by industry leaders to ensure that our color standards are met effectively and efficiently. All images are individually evaluated by in-house Quality Analysts, whose focus is to achieve the highest standard of color reproduction possible.
People Inc. digital teams build out, test and support digital content products. For print, each file undergoes a 14-step preflight process to ensure top-quality production on press. A representative from People Inc.’s Quality Team is present during printing. People Inc. Travel Content then coordinates delivery of the completed issues to agreed-upon locations. The result: start-to-finish turnkey service.
Leverage the brand power of America’s largest print and digital publisher.
We combine our storytelling with the unprecedented reach and unrivaled distribution opportunities possible via Dotdash Meredith’s brand platforms. We’ve turned one of our own digital properties, Allrecipes.com, into a 1 million-circulation magazine. In the travel category, we’ve helped Visit California grow from a print travel guide to a far-reaching brand voice that includes print, web, video and podcasts. And we’ve enjoyed raising the profile of our travel clients’ efforts by filling the market with nonstop, award-winning creative.
Dotdash Meredith’s Reach
192M Consumers
EACH YEAR THROUGH OUR PRINT PROPERTIES, ON A PAID CIRCULATION OF 55 MILLION
94%
OF ALL US WOMEN
75%
OF ALL LATINAS
63%
OF ALL MILLENNIALS
Dotdash Meredith Consumers Account For
$2/$3
SPENT ON TRAVEL
Over Half
OF ALL TRAVELERS WHO ENGAGE IN FINE DINING
75%
OF ALL NIGHTS SPENT IN HOTELS OR MOTELS
Over Half
OF ALL NATIONAL PARK VISITORS
3/4
CONSUMERS WHO HAVE RENTED A CAR IN THE LAST 12 MONTHS
Over Half
OF ALL VACATION SHOPPERS
Here’s a look at what we do best.
PODCASTS
CUSTOM EDITORIAL INSERTS
STATE TRAVEL GUIDES
360 EXPERIENTIAL TRAVEL PROGRAMS
CUSTOM LIFESTYLE MAGAZINES
DIGITAL EXPERIENCE HUBS
E-NEWSLETTERS
POLYBAG DISTRIBUTION WITH PARTNER BRANDS
INFLUENCER PARTNERSHIPS
SOCIAL MEDIA LISTENING & ANALYSIS
AUGMENTED REALITY INTEGRATION
DOCUMENTARY FILMS
Demonstrated Results
After reading one of our travel guides, 25% of readers visited the state website, 23% completed a trip to the state after reading a guide, and 70% saved the entire issue for future planning.
Our Work
INSPIRES VISITS
5% of readers of the Pure Michigan travel guide (approximately 35,000 travelers) say they dropped plans to visit another state and converted to a Michigan vacation. By a conservative per-trip spending calculation, that meant $26M in new spending in the state.
IMPACTS PLANS
18% of the readers of our California Visitor’s Guide stayed longer as a result of the guide—an average of 4.9 additional days.
