Arizona
Our high-style content program helps this client target luxury travelers.
2018-PRESENT
WORK PERFORMED
Print Inserts
Sponsored Digital Content
Custom Video Creation (short- and long-form)
Digital Message Distribution via Social Amplification & Native Units
PRINT + DIGITAL
Campaign Overview
The most recent campaign, a high-impact, multi-touchpoint program includes:
Content created during an in-market staff tour with the client
3 print pieces appearing in winter issues of Travel + Leisure and Food & Wine
An interactive digital content hub
Custom video creation (short- and long-form)
Digital message distribution via social amplification and native units
122k
TOTAL VIDEO COMPLETIONS
1k
CLICKS TO THE ARIZONA OFFICE OF TOURISM LANDING PAGE (with a CTR +2x the industry norm)
Past programs included many similar elements. Their successes include:
All program tactics drove user engagement with high efficiency: every program tactic either met or exceeded benchmarks.
DIGITAL
Sponsored Digital Content
This interactive digital content hub features a custom video, informative flipcards and an interactive map to plan your travel.
